Abstract from 'HOP in the Mind' - Digitalization and Basics of Pharma Marketing

Abstract from 'HOP in the Mind' (HOP=Hierarchy of Priorities ) 

Philip Kotler emphasizes that Digital Marketing is to be integrated with Traditional Marketing and not try to replace itAdopt and embrace digital technologies but remember that the ‘basics are forever’. It is the message that helps to sell the products, if it is received and processed by the customer. Digital is an additional medium to deliver the message and HOP in the Mind. Interaction and persuasion can happen only in personal interviews. (p 205)
 
Customers will continue to;
 
a. Part with their hard‐earned money for “solutions to problems” or “good feelings (Michael Le Boeuf). Patients buy relief, cures and good health.
 
b. To decide emotionally and justify with logic. The buying decision may appear logical, but the final decision and entry into the HOP is governed by emotion.
read more »
Abstract from 'HOP in the Mind' , CORD Model

Abstract from HOP in the Mind , by Prabhakar Shetty. (HOP=Hierarchy of Priorities - in the Mind)

The CORD Model is a cascade of responses to the factors in the sequence of communication. CORD is somewhat similar to AIDA, but is better suited for personal selling of pharmaceutical brands to Doctors. CORD is more intricate, intertwined and complex because the decisions are made by the Doctor, who is the expert. It is not necessary that a decision will be made by the Doctor after going through the entire sequence. Depending on various circumstances, including prior knowledge of the product, there is a variable cascade of responses and decisions as result of the interactions with the Salesperson.

read more »
Youth Satva Yoga 3 – Trainer in Guangzhou China. Chakrasana and Vrikshasana

YB China

Yogacharya Bhalerao in Guangzhou, China. Ph +91 9158482113

Rajesh Bhalerao is a Masters in Yoga – (PG degree from UIPS). PG Diploma in Yogic Education (Kaivalyadham, Lonavla) including deep knowledge of various style of yoga and scriptural strides of ancient texts. Aṣṭāṇga Vinyasa & Iyengar Yoga Therapy Course, Rishikesh. Experience of Yoga Teaching (over 6 years) in Mumbai, Rishikesh, rest of India and Guangdong Guangzhou, China for 6 months. Experience of teaching from yogic scriptures like Patanjali yoga sutra, Hatha yoga, Ghata yoga, Vedanta and Buddhism.

 

read more »
Youth Satva Yoga Series 2 - Maksikanagasana or Dragon Fly Pose

Maksikangana

Yogacharya Bhalerao in Maksikanagasana or Dragon Fly Pose. Ph +91 9158482113

Rajesh Bhalerao is a Masters in Yoga – (PG degree from UIPS). PG Diploma in Yogic Education (Kaivalyadham, Lonavla) including deep knowledge of various style of yoga and scriptural strides of ancient texts. Aṣṭāṇga Vinyasa & Iyengar Yoga Therapy Course, Rishikesh. Experience of Yoga Teaching (over 6 years) in Mumbai, Rishikesh, rest of India and Guangdong Guangzhou, China for 6 months. Experience of teaching from yogic scriptures like Patanjali yoga sutra, Hatha yoga, Ghata yoga, Vedanta and Buddhism.  

read more »
Fight Belly Fat. It’s an expansionist Organ !
Fight Belly Fat. It’s an expansionist Organ !

Belly fat accumulation is now becoming a universal problem for even adolescents and the middle aged, irrespective of gender. For many decades, it was considered as just a problem of excess energy intake and low energy expenditure. This assumption spawned a multi-billion dollars industry of ‘fad diets’ and exercise regimens. Yet, even those who lost weight, regained it quickly...

read more »
Youth Satva Yoga Series 1 – Introduction and Hanumanasana

Rajesh Bhalerao is a Masters in Yoga – (PG degree from UIPS). PG Diploma in Yogic Education (Kaivalyadham, Lonavla) including deep knowledge of various style of yoga and scriptural strides of ancient texts.

Aṣṭāṇga Vinyasa & Iyengar Yoga Therapy Course, Rishikesh. In-depth knowledge of different types of Yoga like Jnana, Bhakti, Karma, Mantra, Laya, Raja and Kundalini.

Experience of Yoga Teaching (over 6 years) in Mumbai, Rishikesh, rest of India and Guangdong, Guangzhou, China for 6 months. Teaching from yogic scriptures like Patanjali yoga sutra, Hatha yoga, Ghata yoga, Vedanta and Buddhism. E-mail: raoyogpith@gmail.com and Ph: +91 9158482113

read more »
Boost Growth Hormone Naturally

Whenever you see a person with a very muscular body, do you wish to be muscular and strong too? Does it awaken your desire to be strong and muscular too? If the answer is yes, this article is for you. There is plenty of good news.

Desire is the starting point and it will motivate you for a long time. Hold on to your desire and set goals with reasonable timelines. Generally, the responses are better in younger people and previously...

read more »
Leheal , Healing Injuries Faster

Leheal

Leheal

Heals tissue injuries faster, Safely relieves inflammation & pain

Leheal is a synergistic combination of 4 proven enzymes that offer safer and faster healing of acute tissue injuries like sports and surgical injuries. It helps to clear cellular debris and promotes faster healing and relief from inflammation and pain in arthritis. Leheal is safe for long term use. It relieves DOMS (delayed onset muscle soreness ) pain. 

Leheal is a unique vegetarian combination of Trypsin, Bromelain, Rutoside and Papain. Leheal offers safer and faster healing of acute tissue injuries (sports injuries and surgical wounds) and is proven to be safe and effective for long term use in arthritis.

read more »
Youth Satva Exercises
Youth Satva Exercises

Youth Exercise

Even a little exercise is better than no exercise at any age. This article is a fervent plea to the young and old, to commence a planned exercise schedule and improve fitness. This is about disease free survival and preserving physical functions throughout life. It is not about increasing the life span or longevity. Prolong youth up to a very old age by leading an ‘enlightened and balanced life’. The matter presented below has been summarized from the latest reports listed at the end of this article.

“While total body weight may stay relatively stable over adult life, body composition changes occur that affect function. 

read more »
Body Shape Adaptation - Threshold of Exercise and Lifestyle
Body Shape Adaptation - Threshold of Exercise and Lifestyle

Do you wish to have an athletic body? Do you wish to get rid of that ugly fat around your belly and all over the body? Do wish you could play football or cricket with your children or grandchildren? Do you wish that people should admire your looks and energy levels at the workplace? If the answer is yes to any of the above questions, this article is for you.
The threshold is based on well known facts and published findings of numerous authorities. The TEDIF Protocol takes us closer to nature’s design and helps to invoke the inbuilt power of our genetic programs. The TEDIF Protocol involves a little extra effort in terms of Duration, Intensity and Frequency of Exercise.

read more »
MOFIA - Rules of Muscle Hypertrophy

“We are what we repeatedly do” - Aristotle
Your MOst Frequent Intense Activity, MOFIA will determine the size, strength and shape of your muscles. Your MOFIA will have an impact on your posture, walking style, gait, body confidence and overall physical appearance. MOFIA benefits include a muscular and slim athletic physique, a healthy complexion, an active sex life and long-term good health.
Our genes are best suited for frequent short bursts of intense activity followed by feeding and rest apart ...

read more »
Nutrition Needs of Exercising Individuals
Nutrition Needs of Exercising Individuals

The unique nutritional needs of the exercising individual or the bodybuilder have been finally recognized by the Food and Nutrition Board of the Institutes of Medicine (IOM) of USA. The new recommendations are more or less in line with the prevailing practices in bodybuilding circles.

The higher intake of Protein by Bodybuilders was always viewed with skepticism and there was immense speculation about potential side effects. The recommendations will put all speculation to rest.

read more »
Understanding Macro Nutrition
Understanding Macro Nutrition

The way our body handles the macronutrients, carbohydrates, proteins and fats is very fascinating. Here we shall try to present a layman’s way to understand this complex and fascinating series of mechanisms.

The demands of survival during periods of famine have caused various adaptations due to which we have survived through the ages. The way human beings handle money, could be a very useful analogy to understand the complex processes. The body spends energy the way an ‘absolute miser’ would spend money. Intake of macronutrients can be considered as earnings. This ‘absolute miser’ has devised various means of storing his wealth. He never ever spends more than what is necessary. 

 

read more »
Aging Skin
Aging Skin

Human skin, like all other organs, undergoes genetically programmed chronological aging. In addition, unlike other organs, skin is in direct contact with the environment and therefore undergoes aging as a consequence of environmental damage. During the teen years the overall appearance of the face is ‘convex and smooth. As age advances wrinkles begin to appear and the overall appearance becomes ‘concave’ rough and sagging. Lipoatrophy or fat loss, or adipose loss occurs in the face. There is loss of volume in the buccal fat pads and throughout the dermal layers, exaggerating the appearance of wrinkles and leading to sunken cheeks and temples, accentuated facial folds with shadowing, and protruding facial musculature and bony landmarks.

read more »
Aging and Obesity
Aging and Obesity

Physical inactivity leads to insulin resistance and therefore higher levels of glucose in the blood, which is acted upon by insulin and converted into fat for storage in adipose tissue. This is just the beginning of the story. It was supposed to be a reservoir of energy to protect us from starvation during periods of famine. Adipose tissue is now proven to be an endocrine organ. Adipose tissue secretes bioactive peptides, termed 'adipokines', which act locally and distally through autocrine, paracrine and endocrine effects. In obesity, increased production of most adipokines impacts on multiple functions...

read more »
Aging Process
Aging Process

Aging is a process of declining physiological functions and the increased risk of disease and death, associated with chronological age. Diet, lifestyles, stress and many environmental factors can hasten this process. Conversely, the aging process can be slowed down (not eliminated) by following a healthy lifestyle, proper diet, exercise and reducing stress. The strategies to Fight Aging will thus involve improvements in almost all the physiological functions that are compromised. A proper understanding of the age-related physiological changes will help us to devise more effective preventive strategies to Fight Aging. Slowing down aging and prevention are crucial because most of the changes are considered irreversible.

read more »
Mindfulness Meditation for improving sleep
Mindfulness Meditation for improving sleep

Meditation is an ancient practice with numerous health benefits. Not long ago, it was considered mystical hype and largely ignored by the general population and the medical fraternity. In recent years, the power of meditation is being examined scientifically and has spawned a multi-billion-dollar industry of meditation techniques and music. Many of these techniques are adapted from the ancient Indian science of Yoga.

read more »
Testosterone reverses Muscle Loss due to Aging
Testosterone reverses Muscle Loss due to Aging

Ageing is associated with Sarcopenia, or loss of muscle mass and strength. An average loss of 12 kg LBM (lean body mass) between the ages of 25 and 70 years and an increase in fat mass of 18-36% over a similar time (Bhasin et al., 1998).[1]
The loss of strength is seen much earlier than loss of muscle mass and may be accompanied by increasing fat mass. Physiologic age-dependent changes (drop in growth hormone (GH), IGF-1, (menopause /andropause) explain the impaired protein synthesis, the decline of muscle mass, strength, and bone density. Harmful consequences of Sarcopenia in old age...

read more »
Aging and decline in Testosterone levels
Aging and decline in Testosterone levels

Testosterone is the male sex hormone. It is produced in the testes and is essential for sexual activity and reproduction. It is the hormone responsible for the secondary sexual characteristics like facial hair, body hair, male pattern baldness and virile features. The greater musculature in men is attributed to Testosterone and Bodybuilders are great fans of Testosterone. The ovaries also produce a small quantity of Testosterone. The body produces Testosterone in a carefully regulated manner. The pituitary gland..

read more »
Youthful Skin and Body – Simplified
Youthful Skin and Body – Simplified

All of us wish that we should look beautiful or handsome throughout life. One of the fundamental aspects to remember is that ‘beauty is not skin deep’. The skin is an indicator of the state of your health. Indeed, beauty begins deep within your body, and is conditioned by your own dietary habits, attitude and the environment.
Intrinsic Skin Aging
Deep within the cells of your body, there are genetic programs which get switched on or off as age advances, irrespective of the environment or your 

read more »
Overview of the Mechanisms and Hallmarks of Aging
Overview of the Mechanisms and Hallmarks of Aging

Aging may be inevitable, but a study of the various Hallmarks of Aging and some newer mechanisms, will help us to increase the ‘healthy lifespan’ and lead a relatively disease-free life up to our genetic potential. There are 100’s of theories of Aging, which have been proposed based on man’s search for immortality since 1000s of years. Till date, the search for the ‘fountain of youth’ continues. 

Carlos Lopez-Otin and others (2013) have published an extensive review, which describes the ‘9 Hallmarks of Aging’.

read more »
up
Shop is in view mode
View full version of the site
© 2019 body satva. All Rights Reserved
Ecommerce Software