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Abstract from 'HOP in the Mind' - Digitalization and Basics of Pharma Marketing

Abstract from 'HOP in the Mind' (HOP=Hierarchy of Priorities ) 

Philip Kotler emphasizes that Digital Marketing is to be integrated with Traditional Marketing and not try to replace itAdopt and embrace digital technologies but remember that the ‘basics are forever’. It is the message that helps to sell the products, if it is received and processed by the customer. Digital is an additional medium to deliver the message and HOP in the Mind. Interaction and persuasion can happen only in personal interviews. (p 205)
 
Customers will continue to;
 
a. Part with their hard‐earned money for “solutions to problems” or “good feelings (Michael Le Boeuf). Patients buy relief, cures and good health.
 
b. To decide emotionally and justify with logic. The buying decision may appear logical, but the final decision and entry into the HOP is governed by emotion.
Abstract from 'HOP in the Mind' , CORD Model

Abstract from HOP in the Mind , by Prabhakar Shetty. (HOP=Hierarchy of Priorities - in the Mind)

The CORD Model is a cascade of responses to the factors in the sequence of communication. CORD is somewhat similar to AIDA, but is better suited for personal selling of pharmaceutical brands to Doctors. CORD is more intricate, intertwined and complex because the decisions are made by the Doctor, who is the expert. It is not necessary that a decision will be made by the Doctor after going through the entire sequence. Depending on various circumstances, including prior knowledge of the product, there is a variable cascade of responses and decisions as result of the interactions with the Salesperson.

Fight Belly Fat. It’s an expansionist Organ !

Belly fat accumulation is now becoming a universal problem for even adolescents and the middle aged, irrespective of gender. For many decades, it was considered as just a problem of excess energy intake and low energy expenditure. This assumption spawned a multi-billion dollars industry of ‘fad diets’ and exercise regimens. Yet, even those who lost weight, regained it quickly...

Boost Growth Hormone Naturally

Whenever you see a person with a very muscular body, do you wish to be muscular and strong too? Does it awaken your desire to be strong and muscular too? If the answer is yes, this article is for you. There is plenty of good news.

Desire is the starting point and it will motivate you for a long time. Hold on to your desire and set goals with reasonable timelines. Generally, the responses are better in younger people and previously...

Body Shape Adaptation - Threshold of Exercise and Lifestyle

Do you wish to have an athletic body? Do you wish to get rid of that ugly fat around your belly and all over the body? Do wish you could play football or cricket with your children or grandchildren? Do you wish that people should admire your looks and energy levels at the workplace? If the answer is yes to any of the above questions, this article is for you.
The threshold is based on well known facts and published findings of numerous authorities. The TEDIF Protocol takes us closer to nature’s design and helps to invoke the inbuilt power of our genetic programs. The TEDIF Protocol involves a little extra effort in terms of Duration, Intensity and Frequency of Exercise.

MOFIA - Rules of Muscle Hypertrophy

“We are what we repeatedly do” - Aristotle
Your MOst Frequent Intense Activity, MOFIA will determine the size, strength and shape of your muscles. Your MOFIA will have an impact on your posture, walking style, gait, body confidence and overall physical appearance. MOFIA benefits include a muscular and slim athletic physique, a healthy complexion, an active sex life and long-term good health.
Our genes are best suited for frequent short bursts of intense activity followed by feeding and rest apart ...

Aging and decline in Testosterone levels

Testosterone is the male sex hormone. It is produced in the testes and is essential for sexual activity and reproduction. It is the hormone responsible for the secondary sexual characteristics like facial hair, body hair, male pattern baldness and virile features. The greater musculature in men is attributed to Testosterone and Bodybuilders are great fans of Testosterone. The ovaries also produce a small quantity of Testosterone. The body produces Testosterone in a carefully regulated manner. The pituitary gland..

Youthful Skin and Body – Simplified

All of us wish that we should look beautiful or handsome throughout life. One of the fundamental aspects to remember is that ‘beauty is not skin deep’. The skin is an indicator of the state of your health. Indeed, beauty begins deep within your body, and is conditioned by your own dietary habits, attitude and the environment.
Intrinsic Skin Aging
Deep within the cells of your body, there are genetic programs which get switched on or off as age advances, irrespective of the environment or your 

Sleep Chemical Signals and Brain Waves

Sleep is a very dynamic process regulated by various parts of the brain and the nervous system. Sleep promoting neurons in the brain become more active as we get ready to sleep.  Neurotransmitters can “switch off” or dampen the activity of cells that signal arousal or relaxation


Sleep Chemicals
GABA is associated with sleep, muscle relaxation and sedation. Norepinephrine and orexin (also called hypocretin) keep some parts of the brain active while we are awake.  Other neurotransmitters that shape sleep and wakefulness include acetylcholine, histamine, adrenaline, cortisol, and serotonin. (Source: NIH – National Institute of Neurological Disorders and Stroke).

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